Look Twice. Save a life.
Gas Station TV Video
Nothing says “Summer in Michigan” quite like seeing motorcycle safety awareness materials popping up! As part of the Michigan Secretary of State’s “Look twice. Save a life.” campaign, this gas station tv spot was designed to educate on the dangers of reckless driving.
30s Video: Traffic to Tragedy
Script
VO:Not so fun fact?
VO: Most vehicle and motorcyclist crashes
VO: don’t happen on highways, but on the busy streets you use everyday.
VO: And intersections are particularly dangerous
VO: thanks to front facing blind spots like this.
VO: People turning left often fail to see oncoming motorcyclists,
VO: which results in fatal crashes.
VO: Don’t let traffic turn into tragedy.
VO: Look twice. Save a life.