Recycling Raccoons
As part of the Michigan Department of Environment, Great Lakes, and Energy’s recycling awareness and education campaign, I’ve helped these quirky raccoons (and their individual personalities) come to life. That includes writing video and audio scripts, digital display ads, print materials, social posts and even an activity sheet or two for them!
Earth Day digital Display ads
Hulu Interactive
Paid Social
Post Copy 1: Plastic bags are a drag when it comes to recycling. They can’t be put in your curbside bin, they can’t be taken to most drop-off recycling centers … so what are you supposed to do? Take them to the grocery store! Plastic bags and other flexible plastics can be dropped off at your local Meijer and Kroger!
Post Copy 2: Be honest, somewhere in your house is a pantry or cupboard full of plastic grocery bags. We get it and can help you get rid of them. Plastic bags and other flexible plastics can be returned to grocery stores like Meijer and Kroger as recyclables! Ask your local grocery store where their drop-off location is.
Headline 1: Plastic bags are a drag when it comes to recycling.
Headline 2: Got a stash of plastic bags? We have a solution.
Description: Return plastic bags to your local grocery store.
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Post Copy 1: When it comes to recycling containers, whether they’re plastic, glass or metal, always remember to empty and rinse! Leftover food can leak onto paper and cardboard, making them unrecyclable. Don’t contaminate the recyclables in your bin — wash your hands (and containers) of guilt by remembering the rules of recycling.
Post Copy 2: Glass bottle of soap? Yup! Metal bean can? Absolutely. Yogurt cup? That too! All of these can be recycled in your curbside bin, but ONLY when they’ve been emptied and rinsed. Don’t let leftover residue ruin your recycling — know before you throw.
Headline 1:Empty, rinse, Recycling Raccoon!
Headline 2: Pro tip: Don’t let food waste ruin your recycling.
Description: Recycling plastic, metal and glass containers? Empty and rinse them first!
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Post Copy: Every year in Michigan, over $400 million worth of materials that could have been recycled end up in landfills. Talk about a lot of waste! Recycling, rather than throwing items like mixed paper and cardboard away, means less dumpage in landfills and fewer natural resources wasted. Why waste when you can recycle!
Post Copy 2: Michiganders, when you put recyclable items in your curbside bin or take them to your local drop-off location (instead of throwing them away) you’re basically a planet-saving superhero! Recycling means less waste ends up in landfills, fewer trees get cut down and less water is used to make new materials. It’s simple — save your cardboard, save the planet.
Headline 1: Save your cardboard, save the planet!
Headline 2: Step up your recycling game!
Description: Recycling keeps materials like mixed paper and cardboard out of landfills, cutting down on resource waste.
Button CTA: Learn more