Licensing and Regulatory Affairs
Investment Fraud Concepting
Working in partnership with the Michigan Department of Licensing and Regulatory Affairs, this project tasked a dynamic duo (me and an Art Director) to come up with three creative concepts to educate vulnerable audiences against the dangers of investment fraud. Here’s what we came up with!
This Is Investment Fraud
Tone: Straightforward, Contemporary, Thought-Provoking
This concept aims to utilize the driving force behind investment scams: people’s desire for nice things. By featuring images of items associated with affluence — luxury cars, blinged-out watches, flashy influencers and online heartthrobs — it will paint a picture of the high rewards promised to those who invest. But upon closer inspection … these items are not what they seem.
Using photography with “glitched out” elements, this concept will tell a cautionary tale and advocate for a moment of pause, which makes it possible to see a fraudulent investment for what it is.
Headlines
This is not a Lambo. This is an investment scam.
This is not an easy payday. This is investor fraud.
This is not the love of your life. It’s an investment scam.
This is not a lake house. It’s an investment scam.
Not all investments are what they seem.
Social Adlob
Post Copy:
Five easy tricks to financial freedom? An investment opportunity that will shoot to the moon? An influencer letting you in on a life-changing money hack? This is none of those … but it is investment fraud. Don’t fall for the clout — protect your money by verifying with a REAL expert on that sketchy investment.
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Tunnel Vision
Tone: Direct, Analytical, Layered
If a picture’s worth a thousand words … what do you get when you see only a fraction of it?
This concept focuses on the idea of an incomplete narrative — using a collaged style to illustrate a viewer’s tunnel vision when it comes to investment scams. While someone luring you into an investment scam may have a shiny veneer, this concept encourages viewers to take a step back to see the full picture. Outside the frame, the truth is more evident.
Headlines
Reality check before you write that check.
What you see isn’t always what you get.
Some people can survive only with a filter.
A beautiful lens can be a dangerous one.
Learn to spot the cracks — protect your investments.
Social Adlob
Post Copy:
Spotting the red flags in an investment scam can be hard, especially since scammers are pros at creating what we want to see. But by pausing and turning to a trusted expert, you can learn to see the bigger picture.
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Too Good To Be True
Tone: Lighthearted, Imaginative, Exaggerated
There are some things in life you just know are too good to be true. Like inheriting a magical chocolate factory, finding the fountain of youth or being roped into a time-sensitive, high-reward, low-risk investment opportunity. This concept aims to help viewers determine when that last one is also true.
By delving into the imaginative, this concept will present larger-than-life scenarios and liken them to the chances of sketchy investments panning out.
This approach will allow for an illustrative, colorful execution and lighthearted education on the importance of questioning opportunities that feel too good to be true.
Headlines
Does this feel too good to be true? So is that investment.
Finding the lost city of Atlantis? Unlikely.
Being scammed by a “local single”? Almost certain.If it seems too good to be true … it probably is.
Chances of finding the fountain of youth? .00001%.
Chances of falling for an investment scam? Much higher.Learning how to turn iron into gold?
About as likely as that investment scam panning out.
Social Adlob
Post Copy:
If something seems a little too good to be true … it probably is. Like that high-reward, zero-risk investment opportunity. And where pigs learning to fly or a unicorn sighting are pretty harmless — losing your retirement to a scammer is anything but. When in doubt, take a pause and turn to an expert to help determine what’s real.
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