This is Investment Fraud
Paid Social Videos
Working in partnership with the Michigan Department of Licensing and Regulatory Affairs, this project’s helped educate vulnerable audiences on the dangers of investment fraud. That included the scripting, storyboarding and creation of 15s social videos.
15s Video: Older Audiences
Script
VO: The results of that investment seem pretty nice … right?
VO: Except it, and the person who told you about it,
VO: aren’t real.
VO: Investment scammers gain your trust
VO: to make your savings disappear.
VO: Protect your money. Check what’s real.
15s Video Script: Younger Audiences
Script
VO: What does this?
VO: This?
VO: And even this have in common?
VO: They’re all hooks used by investment scammers.
VO: Don’t fall for the false promise of a quick and easy come up.
VO: Pause before investing to make sure what’s real.